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Mad Men, “Smoke Gets in Your Eyes”

Directed by Alan Taylor

Written by Matthew Weiner

Original Air Date: July 19th, 2007

Definition displayed before the episode:

Mad Men. A term coined in the late 1950’s to describe the advertising executives of Madison Avenue. They coined it.”

With a stunning title sequence that features a man’s silhouette plummeting past skyscrapers adorned with advertisements, the pilot episode of Mad Men opens with an exacting acknowledgement of the commercialized happiness that America bought into after World War II. Creator Matthew Weiner delivers a spellbindingly stylish microcosm inhabited by driven people who are unwittingly entrenched in layers of systematic oppression. Putting all of its aesthetic charms aside, Mad Men breaks ground by examining how we resist or embrace change through uncertain and often ugly choices.

Appraising an America on the precipice of social revolution, the series premiere swirls around the seemingly enviable life of »

- Lane Scarberry

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