30 June 2013 7:06 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Los Angeles’ newly inaugurated mayor, Eric Garcetti, pledged to be a “salesman-in-chief” for the city, including “ending runaway film and TV production for good.”

After being sworn in at a ceremony on the steps of City Hall on Sunday evening, Garcetti announced a series of goals for his term, much of them focusing on the city’s business climate. The flight of production from the Los Angeles area — from major feature films to NBC’s “Tonight Show” — was part of his focus during the campaign for mayor.

“I’ll lobby hard in Sacramento, and at the county level … and I’ll set an example in L.A., by working to eliminate the tangle of fees and rules that make filming here more like ‘Les Miserables,’ instead of ‘Fast and Furious’ like it ought to be,” Garcetti said, before quipping about the showbiz references in his prepared speech, “We were going to go with ‘Happy Feet, »


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