The network saw healthy demand, this person said, but has fewer ratings points to sell. Fox expects to secure ad commitments totaling between $1.78 billion and $1.79 billion, according to a this person. Fox was able to negotiate deals with an increase in the cost of reaching 1,000 people – a measure used in these talks known as a Cpm – between 5% and 7%, according to this person as well as several ad-buying executives. In 2012, Fox secured ad commitments totaling between $1.98 billion and $1.99 billion, with CPMs increasing between 7% and 9%.
Fox’s performance is indicative of advertiser attitudes in this year’s upfront, during which the nation’s big