11 June 2013 4:47 PM, PDT | Variety - Film News | See recent Variety - Film News news »

Sony has no illusions as to which film (ahem, “Man of Steel”) will win the weekend, hence the early launch of its R-rated comedy “This Is the End,” which bows Tuesday night starting at 7 p.m. at 2,000-plus locations.

In five days, “This Is the End,” which expands Wednesday to 3,055 Stateside engagements, could gross somewhere in the low-to-mid $30 millions. “Man of Steel,” meanwhile, is projected to land on either side of $100 million from Friday to Sunday.

Read Our Review of “This Is the End

This Is the End” should turn a tidy profit for Sony, which hit a rough patch recently with “After Earth” tanking. Rogen also makes his directing debut, co-helming with his producing partner Evan Goldberg.

The laffer, which features comedy stars Seth Rogen, James Franco, Jay Baruchel and Jonah Hill (essentially) playing themselves, cost just $32 million to produce (not including marketing), and could easily top grosses for »


- Andrew Stewart

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