Four minutes of extra material have been added to the Chinese cut of Iron Man 3. But what are we missing out on?
Cinemagoers across most of the world have been responding warmly to Iron Man 3 since it began its worldwide release programme last week. As it rolls into American cinemas this week, news reaches us that the Chinese release of Iron Man 3 has been a spectacular success too, with the film smashing the opening day record in the country.
It's little secret that Marvel has actively wooed China with Iron Man 3 (given that it's one of the top five film markets in the world, and relatively untapped by Hollywood), to the point of adding in extra material that's only in the Chinese version of the film. Hollywood posh people have long recognised China as the major growth area for mainstream movies,