29 October 2010 12:10 PM, PDT | FilmExperience | See recent FilmExperience news »

With screeners arriving and campaign parties starting, awards season is raring to go. The Oscar Fyc ad pictured below, the first of the season, arrived today in my mailbox from the delightful Guy Lodge with the completely sensible command "Stop. This. Now." As many of you know, I loathe Tim Burton's Mia in Uglyland but I'm not dumb enough to think that it doesn't have a shot at a handful of Oscar nominations. Money, and hundreds of millions of bags worth of it -- each much larger than the Red Queen's oversized noggin -- goes a long way towards warming industry hearts.

The ad starts with the Claudia Puig USA Today quote "The movie should come with a note marked 'Watch me' for its extravagance of whimsy and wonder." and proceeds to list the names of 28 awards hopefuls (some of whom are very talented indeed... but... 'stop. this. now. »


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