Some of the most popular elements on YouTube are clips from favorite TV shows. If Marc Juris has his way, however, his Tru TV will take a click, as it were, from YouTube by launching more programs that remind viewers of the streaming-video service’s funniest shorts.
In Juris’s eyes, a better YouTube is a more controlled YouTube. Web surfers the world over have transformed videos about cute cats, accident-prone children and surprised prank victims into viral sensations simply by posting them on the Google-owned video-sharing site. Now Juris, executive vice president and chief operating officer of Time Warner’s Tru TV cabler, sees an opportunity to harness some of that zeitgeist – without going overboard on questionable content.
“There’s this huge cultural shift to capture real people doing real-life action,” said Juris. “That’s really what YouTube is. It celebrates the outrageous and the unique.”
Going forward, those...
In Juris’s eyes, a better YouTube is a more controlled YouTube. Web surfers the world over have transformed videos about cute cats, accident-prone children and surprised prank victims into viral sensations simply by posting them on the Google-owned video-sharing site. Now Juris, executive vice president and chief operating officer of Time Warner’s Tru TV cabler, sees an opportunity to harness some of that zeitgeist – without going overboard on questionable content.
“There’s this huge cultural shift to capture real people doing real-life action,” said Juris. “That’s really what YouTube is. It celebrates the outrageous and the unique.”
Going forward, those...
- 4/17/2013
- by Brian Steinberg
- Variety - TV News
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