Relativity Media acquired "Don Jon," Joseph Gordon-Levitt's directorial debut, after its premiere at the Sundance Film Festival for a reported $4 million plus another $25 million in marketing guarantees. The deal promised a wide theatrical release.
"I always intended this to be a movie for a mass popular audience," Gordon-Levitt told Variety in January when the deal was announced. "Everyone told me it was a long shot. Now Relativity is making it happen."
Many thought Gordon-Levitt's film, about a porn-addicted New Jersey gym rat and the women he loves, would arrive in theaters later this summer. "When I was making it, I was thinking that the same guys who loved 'Pineapple Express' or '40 Year-Old Virgin' will really like this movie," Gordon-Levitt told Deadline.com, citing two popular August comedy releases. As it turns out, however, "Don Jon" will now hit theaters on Oct. 18: Relativity announced the release earlier this week, »
- The Huffington Post
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