Movie Poster of the Week: “The Virtue King” and the Posters of Gustav Mezey

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Above: Gustav Mezey three-sheet poster for Le Rosier de Madame Husson (Bernard Deschamps, France, 1932).

This stunning Austrian deco poster, which I came across on a Berlin antiquarian site, stands a magnificent 9 foot tall (110" x 49" to be precise) and comes in three sections. The poster is for a 1932 French film, whose German title, Der Tugendkönig, translates as “The Virtue King.” In the Us the film was titled He (or He - the Virgin Man), but the original title is Le Rosier de Madame Husson. Based on an 1887 Maupassant novella of the same name, the story concerns the titular Mme. Husson who seeks to promote chastity in her village by crowning a rosière, or a Rose Queen: a girl of unimpeachable virtue. But when none of the young women in town are equal to the title she selects the village idiot (played in the film by Fernandel) as her rosier.

Above: Roger
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