9 April 2013 8:01 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Las Vegas — 3D TV may not be the hot topic it was a couple of years ago, but James Cameron and his company remain no less determined to advance the case for stereoscopic on the smallscreen.

Today at the Nab Show Cameron’s 3D technology company Cameron-Pace Group, Dolby Laboratories and Royal Philips Electronics announced they have pacted to support 3D content in general and glasses-free 3D TV in particular.

Under the agreement, Cpg will integrate Dolby 3D — Dolby’s suite of autostereo TV technologies — into its future content and collaborate on its use. The goal is to create smart content that adjusts the 3D settings automatically.

See Also: Red Camera Acquires 2D Gear from 3ality Technica

Giles Baker, senior VP, broadcast business group, Dolby Laboratories, told Variety the alliance seeks to bring high-quality 3D viewing, without glasses, to the home. “3D is not really going to be successful as »

- David S. Cohen

Report a problem

Similar News Items

James Cameron (I)
Dolby Laboratories [us]
Vince Pace

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners