7 April 2013 12:00 PM, PDT | Zap2It - From Inside the Box | See recent Zap2It - From Inside the Box news »

Of all the hype surrounding the Sunday, April 7, return of "Mad Men" -- and the two-hour opener proves itself worthy of the hype -- one aspect is not overstated: the fashion.The AMC show remains TV's fashion trendsetter.

"The biggest reason is that the '60s are the most iconic," "Mad Men" costume designer Janie Bryant tells Zap2it. "I always call the period the American iconic classics -- throughout the whole entire decade. It just remains relevant."

The fashions, at least in the season premiere, are a natural progression from where the show left off in 1967. Hems are shorter but not yet to the point where sitting becomes daring.

It's not just how Don and Megan Draper (Jon Hamm, Jessica Pare) look in (and out of) clothes; it's that "Mad Men" reminds us of glorious clothes. Banana Republic collaborates with the AMC show for the third time, selling a line Bryant designed. »

- editorial@zap2it.com

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