“The Call,” the thriller in which the actress stars, has crossed the $45 million mark and is expected to surpass $50 million by the end of its domestic run. It’s easily WWE’s top-grossing film it’s produced and financed. It’s other top earners were 2006’s “See No Evil” ($19 million worldwide) and John Cena vehicle “12 Rounds” ($17 million) in 2009.
It’s the kind of success WWE’s film division has long been looking for after pumping out a string of low-budget action, horror, and more recently, Hallmark-style dramas. But after taking the reigns of WWE Studios, in 2011, former Miramax executive Michael Luisi is finding a new strategy is starting to pay off for the company.
- Marc Graser
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