7 April 2013 12:10 PM, PDT | Pop2it | See recent Pop2it news »

Lilly Pulitzer, a socialite-turned-fashion designer whose clothes have been a staple of the society crowd since the 1960s, has died.

The 81-year-old designer "passed away peacefully in Palm Beach, surrounded by family and loved ones" on Sunday morning (April 7), a note on her eponymous company's Facebook page says.

Pulitzer -- whose full name was Lillian Bostwick Phipps Pulitzer Rousseau -- married newspaper heir Peter Pulitzer in 1952 and moved with him to Palm Beach, Fla. The family owned orange groves, and on a lark Pulitzer decided to open a juice stand in 1959.

Pics: Notable deaths of 2013

She soon found her clothes covered in juice stains, and with the help of a seamstress designed some bright printed dresses to hide the splatters. Customers started asking where they could buy the clothes, and a fashion business was born. The line really took off when Pulitzer's prep-school classmate, Jacqueline Kennedy, wore one of her »

- editorial@zap2it.com

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