Britain's Got Talent returns on Saturday, April 13 and it will air at a new earlier time of 7pm.
In response, the BBC has shifted its singing competition to 15 minutes earlier in the schedules, meaning that The Voice UK will start on April 13 at 6.45pm. The two shows will overlap for a total of 75 minutes between 7pm and 8.15pm.
Doctor Who has moved to 6pm to accommodate The Voice's earlier timeslot.
Last year, the two shows overlapped slightly, but managed to avoid heavy clashes in the schedules.
Cowell accused the BBC of playing "silly games" with the scheduling last year, and has previously always insisted that he would prefer it if shows such as Strictly and X Factor and