1 April 2013 8:57 AM, PDT | EW - Inside TV | See recent EW.com - Inside TV news »

TV network marketing taglines are rarely great, especially the first time you hear them.

Remember when you first heard TNT’s “We Know Drama”? (Or, as it always sounded to me, “We no drama!”). That one is actually pretty good. But then there was TruTV’s godawful “Not Reality. Actuality” — whatever that means — and Lifetime’s latest digital-obsessed clunker “Connect, Play, Share” (the network is still trying top its effective and boring long-time tagline, “Television for Women”). Syfy’s “Imagine Greater” works. FX’s “There Is No Box” was kind of ho-hum. Bravo’s “Only By Bravo” tells you absolutely »

- James Hibberd

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