29 March 2013 12:07 PM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Jon M. Chu's G.I. Joe: Retaliation is in the lead as Easter weekend gets underway. G.I. Joe, with a cast led by franchise newcomers Dwayne Johnson and Bruce Willis, got a jump on the holiday frame by opening Thursday. The Paramount picture took in $10.5 million on its first day and scored a promising A- CinemaScore. Story: 'G.I. Joe: Retaliation' Premiere: Bruce Willis Wins a Beard Bet, Dwayne Johnson Rocks as Roadblock Based on early Friday returns, box-office observers are projecting that G.I. Joe could gross in the $12 million to $14 million range for

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- Pamela McClintock

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