27 March 2013 1:23 PM, PDT | Thompson on Hollywood | See recent Thompson on Hollywood news »

In a sign of the times, Magnolia Pictures will release Terrence Malick's "To the Wonder" both in theaters (April 12) but also day and date via Video on Demand and iTunes. The film, starring Ben Affleck, Olga Kurlylenko, Javier Bardem and Rachel McAdams, showed initially at the Venice and Toronto festivals last year, and was acquired by Magnolia shortly thereafter. The company, a pioneer in Video on Demand presentation of major movies, is following their successful pattern for Lars von Trier's "Melancholia": with a key difference. That film had a VOD availability in advance of its theatrical premiere. "To the Wonder" will have a same-day release in 15 major markets. Malick's multi-Oscar nominated "The Tree of Life" had a more conventional theatrical release through Fox Searchlight, opening limited just after its Cannes premiere, then widening out to 233 theaters and an ultimate gross of $13.3 million before it became available for home viewing. »

- Tom Brueggemann

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