27 March 2013 10:23 AM, PDT | Thompson on Hollywood | See recent Thompson on Hollywood news »

Everybody loves cable these days. Wednesday at an Upfront presentation at New York’s Museum of Arts and Design, Jeff Skoll's Participant Media, which backs entertainment that accelerates social change (“Lincoln,” “The Help,” “An Inconvenient Truth”) announced the August 1 launch of its new cable network, pivot. Participant is targeting Millennials ages 18-34 with its “TV That Matters For The New Greatest Generation” programming slate, full list below.  Additionally, pivot announced a multi-platform, "disruptive model" partnership with Rolling Stone, again aimed at interacting with Millenials, that will appear on air, online and in books.  With 40+ million subscribers at launch, pivot’s programming slate is anchored by more than 300 hours of original programming in its first year.  Already on board as the network’s first six greenlit series are "HitRECord on TV!", Joseph Gordon-Levitt’s re-imagined open source variety show with executive producer Brian Graden; »

- Anne Thompson

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