As The Croods arrives in UK cinemas, James recommends leaving civilised society behind and reveling in the freedom of being a Neanderthal...
Remember the advert where a caveman wakes up in a modern suburban setting and only becomes a fully upstanding civilised human being once he’s eaten a bowl of Corn Flakes with milk? Watching those commercials makes me never want to eat breakfast cereal ever again. Quite frankly, Kellogg’s, I’d rather be a caveman.
I’m not talking about a caveman in the Fred Flintstone, Barney Rubble vein either. They aren’t cavemen. They are identifiable contemporary types drawn into a retrofitted animated version of 1960s mainstream America. As the theme tune cheerily proclaims, The Flintstones are “the modern stone age family” and the emphasis is definitely on the ‘modern family’ part.
What I’m talking about is real, authentic prehistoric man.