21 March 2013 12:31 PM, PDT | Tubefilter.com | See recent Tubefilter News news »

A recent Wall Street Journal article featuring an interview with YouTube VP Robert Kyncl has several insights about the site's upcoming paid subscription feature, but the most interesting note in the article has nothing to do with Kyncl. a "person familiar with the initiative" has claimed that Ridley Scott's upcoming series of 12 sci-fi shorts on the Machinima network will be one of the first pay-to-view options on the site. If true, the paid nature of Scott's channel will be an interesting test of the viability of such a model on YouTube. Paid subscription video channels have rarely worked, and it's tough to see how many people will utilize them on YouTube, where a bevy of free alternatives are always readily available. On the other hand, Scott's content will be about as desirable as possible, with several big name directors (like Kathryn Bigelow and Martin Scorsese) rumored to be involved. »

- Sam Gutelle

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