The Jash launch event at SXSW this year -- which included a BBQ brunch, a live episode of Scott Aukerman
's podcast "Comedy Bang Bang" and a panel discussion -- took place a little early, the creators were the first to admit. "People should check it out, but they should make sure to check it out every few months, we're just figuring out what it is," Sarah Silverman
said. "Really, we should be here in a year when we've found our stride, is the truth." The new premium YouTube channel was formed to feature the work of five distinctive and well-known figures in alt comedy -- Michael Cera
, Tim Heidecker and Eric Wareheim
, Silverman and Reggie Watts
. But aside from an entertaining intro video and individual greetings from comedians, the Jash team was promoting a channel and a website (jash.com) that didn't have much by way of content... yet.