20 March 2013 8:45 AM, PDT | EW.com - PopWatch | See recent EW.com - PopWatch news »

Good news for the world’s six remaining undiscovered singers: Simon Cowell’s new Internet talent search, “The You Generation,” officially begins this afternoon. As the X Factor head honcho’s company, Syco Entertainment, first explained last month, the contest will be conducted via YouTube and welcomes all sorts of “unconventional and original talents” — including photography, cooking, visual art, makeup application, and magic as well as music.

One Direction — a band formed on Cowell’s original, British X Factor — will kick things off with a live stream interview at 3 p.m. Et. After that, fans are welcome to upload their »


- Hillary Busis

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