14 March 2013 6:42 PM, PDT | Deadline TV | See recent Deadline TV news »

David Bloom is a contributor to Deadline. Samsung Mobile just unpacked its next flagship smartphone, christening it the Galaxy S4 and loading it with improved technical specs and nifty functions the company hopes might entice high-end users away from Apple’s iPhone and other competitors. Streamed lived to some 400,000 people over YouTube from New York City’s Radio City Music Hall, the Galaxy S4 announcement increases pressure on Apple and others to improve their own flagship smartphones, particularly to meet stiff competition in faster-growing overseas markets. Given the increasing smartphone consumption of video entertainment, the Galaxy’s advanced specs should also bolster interest in mobile delivery of Hollywood content, possibly with sophisticated interactive and personalized features. Befitting the entertainment angle and location, the presentation included stage performers showing off different functions and scenarios for using the device during the hour-plus presentation. At 5 inches diagonally, the S4 has a slightly bigger »

- THE DEADLINE TEAM

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