Some spoiler-ish material lurks below, so read ahead at your own quasi-peril!
Marvel Studios president Kevin Feige dropped something of a bombshell in an interview with About.com. After two "Iron Man" films (and a few scenes in "The Avengers") spent watching Tony Stark and James Rhodes fly off into battle, Gwyneth Paltrow's character, Pepper Potts, finally gets a suit of her own. Kevin Feige went into detail about this new development in the Iron Mythos.
"In this movie [Iron Man 3] we play with the convention of the damsel in distress. We are bored by the damsel in distress. But, sometimes we need our hero to be desperate enough in fighting for something other than just his own life. So, there is fun to be had with 'Is Pepper in danger or is Pepper the savior?' over the course of this movie."
Feige went further into detail