14 March 2013 3:29 AM, PDT | BollywoodHungama | See recent BollywoodHungama news »

It was meant to be a huge marketing coup, with Salman Khan opening up the hitherto dormant Japanese market for Bollywood with a nationwide release in Japan of Yash Raj Film's Ek Tha Tiger. Director Kabir Khan flew excitedly into a 4-city tour of Japan last week at the invitation the Japanese distributors Nikkatsu Corporation and the release date was fixed for April 20 in Japan. But now, in what appears to be a hasty and clever business manoeuvre, Eros International has announced the Japanese release of their 2007 Shah Rukh Khan blockbuster Om Shanti Om. Entitled Koi Suru Rinne Om Shanti Om in Japan and with Japanese subtitles, the film would get a 15-print release across Japan on March 16. While Eros maintains that their rush-release of Om Shanti Om in Japan this weekend has nothing to do with Yash Raj's carefully-strategized Japanese release plans for Ek Tha Tiger, a source »


- Subhash K. Jha

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