12 March 2013 6:05 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

Disney's prequel to the Wizard of Oz aims to steal family audiences before Easter, knocking Wreck-It Ralph to third place

The winner

After four weeks where the market has been dominated by Wreck-It Ralph, Disney scored again with its latest family title, Oz the Great and Powerful. Oz's £3.71m is a decent opening figure, and Disney will be hoping to sustain the title throughout March and then coast through the two weeks of Easter school holiday.

In the Us, Oz opened with a muscular $79m, indicating a UK debut of about £8m could have been expected. The big UK shortfall on the rule-of-thumb projection may be explained by the huge popularity of L Frank Baum and all things Oz in North America, which is not matched in the UK. The respective opening figures for Alice in Wonderland, from Oz producer Joe Roth, were much better aligned, with $116m in the »

- Charles Gant

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