10 March 2013 2:45 PM, PDT | Thompson on Hollywood | See recent Thompson on Hollywood news »

Fans rejoiced as Joss Whedon sent out his first tweet at @MuchAdoFilm on March 7: "Hey it's Joss. I'm tweeting. I'm a member of the twitterati. I hath tweeth'd. It's on. -Joss" Whedon was using the account to promote his upcoming contemporary take on Shakesepeare's "Much Ado About Nothing" as well as his trip to Austin's SXSW, where he is in selling mode for the film, which debuted last September in Toronto. In one of his first tweets, along with the trailer's film, he seemed pleased with the new venture: "Wish us luck, enjoy the trailer, and get ready for 140 characters of Pure Adrenaline." Previously shy of social media, the sci-fi/fantasy icon has used the fan site Whedonesque.com when he wants to send out messages to his fans about such trips as SXSW: "On the way we'll laugh, sing old songs, resort to cannibalism Way too early, and abuse social media. »

- Maggie Lange

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