10 March 2013 10:04 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Austin -- Ask Sarah Silverman the meaning of "Jash" -- the name of the new YouTube comedy network launched Sunday at South by Southwest -- and the comedian says it stands for, "Just Attitude So Hey." Not really. Jash is just a slightly askew version of "Josh," their first choice, which was taken already. The acronym came later, over dinner with Silverman's co-founders: Michael Cera, sketch duo Tim Heidecker and Eric Wareheim and rap-comic Reggie Watts.  SXSW Review: 'Downloaded' "Literally, we were at a restaurant, and Tim said, 'Just attitude!' Which is so Tim," Silverman told The Hollywood Reporter over a barbecue brunch

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