SXSW: Olivia Wilde Kicks Off Panels on Hollywood and Technology Partnerships

SXSW: Olivia Wilde Kicks Off Panels on Hollywood and Technology Partnerships
Austin -- Two panel discussions on Saturday morning addressed the convergence of the tech world and Hollywood. The first was dedicated to how filmmakers can market themselves to movie fans in the digital space, the second saw a pair of Warner Bros. TV execs giving advice to tech companies on how to pitch their projects to Hollywood. On the panel “New Grass Roots: Digital Age Movie Marketing,” participants -- who included Facebook head of market development Matt Jacobson, actress/producer Olivia Wilde, Radius-twc co-president Jason Janego and ID-pr vp of digital strategy Natalie Bruss -- engaged in a wide-ranging

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