Disney's Oz The Great and Powerful starring James Franco, Mila Kunis, Michelle Williams and Rachel Weisz became the first film in 2013 to truly open "big" at the box office. The same couldn't be said for the other newcomer, Dead Man Down, which struggled out the gate.
Oz had been tracking all week to earn around $25 million during its first 24 hours of release and came close with $24.1 million. That's not quite the astounding $40.8 that Disney's Alice in Wonderland put up. Then again, James Franco is no Johnny Depp when it comes to generating ticket sales.
Current projections suggest Oz will wrap its opening weekend somewhere in the neighborhood of $75 to $80 million. I tend to think it will push the upper end of that range with no real box office competition or other big event distractions going on this weekend.
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