9 March 2013 11:02 AM, PST | Box Office Mojo | See recent BoxOfficeMojo.com news »

Oz The Great and Powerful debuted to a very strong $24.1 million on Friday, and is on pace for an opening weekend over twice as high as any other 2013 movie to date. Meanwhile, Dead Man Down became the latest violent thriller to bomb at the box office.Oz's opening day is the strongest of the year so far, and is the fourth-highest ever for the month of March. Unfortunately, it is only about 59 percent of Alice in Wonderland's $40.8 million start in March 2010, which is slightly less than many were expecting. Alice opened on Oscar weekend, though, which meant the movie was very front-loaded on opening weekend. That won't be the case with Oz, which should draw big family audiences on Saturday and Sunday.If Oz plays out like last March's John Carter, it will finish the weekend with over $74 million. With its PG rating and strong family appeal, though, it's »

- Ray Subers <mail@boxofficemojo.com>

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