7 March 2013 3:35 PM, PST | Zap2It - From Inside the Box | See recent Zap2It - From Inside the Box news »

NBC is reportedly considering a succession plan for "The Tonight Show" that would have Jimmy Fallon move up from "Late Night" when Jay Leno's contract is up next year.

The last time the network tried that, it was a spectacular failure for pretty much everyone involved. Leno was still riding high with "The Tonight Show" in 2009, and scared he'd bolt to another network, NBC undermined Conan O'Brien and torpedoed its 10 o'clock timeslot with "The Jay Leno Show."

Leno has been fine since returning to "Tonight" in 2010, but the show is no longer the dominant player in late night, and ABC's move of "Jimmy Kimmel Live" to 11:35 p.m. has made it a three-way race.

Related: 11 great Tina Fey quotes

During February sweeps, "Tonight" (3.5 million viewers) led CBS' "Late Show with David Letterman" (3.3 million) and "Jkl" (2.5 million) in total audience. It was also in front in the adults 18-49 demographic, »

- editorial@zap2it.com

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