Except when it isn't. Whether the interview becomes awkward, hilarious, charming or weird, it also always becomes magical, as we saw when the Internet exploded this week over Mila Kunis's playful flirtation with a quirky British chap.
Here are the 10 best examples of said junket magic. (You may notice a lack of "Between Two Ferns," which could take up half the list, but we consider those more as "skits" than actual press interviews.)
10. Quentin Tarantino Shuts a Butt Down
Here is an increasingly testy