4 March 2013 2:39 PM, PST | E! Online | See recent E! Online news »

Announced today and showcased at Paris Fashion Week for the first time, Gucci, whose celeb fans include Blake Lively, Jessica Biel, Drew Barrymore and Kristen Stewart, is unveiling a brand-new collection of luxury handbags that are sustainable and stylish. That's right, the Italian fashion house is paving a relatively uncharted path in the luxury goods world, joining forces with Rainforest Alliance Certified ranches to source leather from approved ranches in the Brazilian Amazon for eco chic lovers everywhere. The leather used in the new Gucci for Green Carpet Challenge Handbag collection is sourced from a group of four ranches in western Brazil that have received high marks for conscientious efforts in »

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