Donald Trump could get called into NBC’s boardroom if his numbers don’t improve.
The business tycoon’s All-Star Celebrity Apprentice returned Sunday night to its lowest-rated premiere ever for a celebrity edition of the reality franchise. Only 5.1 million viewers tuned in to watch the show, which had a 1.6 rating among adults 18-49. That’s down 38 percent from last year’s premiere. Contestants include Trace Adkins, Bret Michaels, La Toya Jackson and Omarosa.
ABC’s Dancing With the Stars also hit lows with an All-Star edition this season. It’s impossible to know in either case if new casts would have performed worse, »
- James Hibberd
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