28 February 2013 8:45 AM, PST | Indiewire | See recent Indiewire news »

A couple of weeks ago, Sean Farnel caused a bit of a flutter with his Indiewire article “Fair Trade for Filmmakers: Is It Time For Festivals To Share Their Revenue?." This week, "Searching for Sugar Man" took home the Oscar for Best Documentary. Where’s the connection? You have to go back a few years - to a time when "Searching for Sugar Man" was being pitched at film festivals around the world, including raising some of its money at Sheffield Doc/Fest in the MeetMarket. Director Malik Bendjelloul told film blog Moviescope, “The project was pitched in a few pitching forums in 2008, including Sheffield Doc/Fest’s MeetMarket which is where it got off the ground. As a first-time director, it’s pretty hard to get attention for your project. You can send DVDs and emails to potential funders and investors, but it’s important to meet with people. »

- Heather Croall

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Searching for Sugar Man (2012)
Malik Bendjelloul

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