27 February 2013 8:00 AM, PST | The Hollywood Reporter | See recent The Hollywood Reporter news »

This story first appeared in the March 8 issue of The Hollywood Reporter magazine. News Corp. chairman and CEO Rupert Murdoch scouted his next potential ego purchase within the pages of one of his own media outlets: the Feb. 8 Private Properties real estate column in The Wall Street Journal. A source close to Murdoch tells THR the mogul read about Moraga Vineyards, a one-of-a-kind, 13-acre Bel-Air estate first owned during the 1930s by Gone With the Wind and The Wizard of Oz director Victor Fleming that had just gone on the market for $29.

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- Gary Baum

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