25 February 2013 3:24 PM, PST | Deadline TV | See recent Deadline TV news »

The Discovery Channel ended last week on a high. Thanks to its big hit Gold Rush and Yukon Men, the network saw its highest rated Friday primetime ever with a 2.18 in the Adult 25-54 demographic. Discovery renewed Gold Rush for a fourth season on Friday just before the season finale aired. Coming in at number one on cable on February 22, Discovery’s night was fuelled by the third season finale of Gold Rush at 8 Pm. The two-hour Gold Rush Live pulled in 2.53 among the 25-54 demo. Overall, the mining reality show got 4.46 million viewers on Friday. Following that, the second season debut of Yukon Men got a 1.44 among the 25-54 demo for a series high. The return of the Alaska-based unscripted series was seen by a total audience of 2.6 million at 10 Pm. Before February 22, the highest end of week primetime for Discovery was on January 18th when the network scored »

- DOMINIC PATTEN

Report a problem



Similar News Items

Discovery Channel [us]
"Gold Rush: Alaska" (2010)


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners