25 February 2013 1:01 PM, PST | Deadline TV | See recent Deadline TV news »

Needham & Co analyst Laura Martin says they are — and her new report making that case should rattle media execs. Martin thinks more deeply about corporate strategy and game theory than any analyst I know. And she warns traditional content providers that streaming infotainment companies including Google, Yahoo, AOL, Microsoft and Vevo are shrewdly sneaking up on them  by focusing on young people who like to watch videos on mobile devices including tablets and smartphones. The tech companies are “creating short-form premium videos that are difficult to monetize, and therefore largely ignored by incumbents,” who’d rather create hit TV shows, Martin says. The big guns have to pay attention to conventional programming: Attractive shows help to keep pay TV subscribers attached to today’s high-priced packages. “Unbundling threatens up to 50% of the total revenue of the TV ecosystem,” Martin says. But media money follows time, and as mobile devices become »

- DAVID LIEBERMAN, Executive Editor

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