24 February 2013 3:29 PM, PST | Zap2It - From Inside the Box | See recent Zap2It - From Inside the Box news »

Nothing screams "the 85th annual Academy Awards" like a new promo for "What Would Ryan Lochte Do?", the new reality show coming your way from E!.

The new show will "follow the self-proclaimed King of Gainesville, Fla. as he looks for love, hits the pool and provides a goldmine of Gif opportunities along the way," according to E! Online. We have no doubt about the Gif part.

During the new promo, Lochte showed off his sports car, personalized tennis shoes and a bling'd out watch. He also played some pick-up football (shirtless, naturally) and got into other general shenanigans. We'll post video as soon as we have it.

"Wwrld?" premieres in April 2013. Will you be tuning in? Jeah! »

- editorial@zap2it.com

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