22 February 2013 1:38 PM, PST | Deadline TV | See recent Deadline TV news »

The Academy Awards are about movies but they are also about money, too. And this year the moolah looks good for ABC and the Academy of Motion Picture Arts and Sciences. At around $1.7 million to $1.8 million for a 30-second spot, the Walt Disney Company-owned network has sold out its ad inventory for this Sunday’s show. The price for those spots are the highest the network has charged since 2008 when the economy started to tank. Advertisers Diet Coke, Neutrogena, J.C. Penny, Hyundai, Coldwell Banker Real Estate, Chobani Yogurt, and Grey Poupon are all hoping that host Seth MacFarlane will meet or beat those numbers for the new commercial campaigns they are launching. Other advertisers include Amex, Samsung, McDonald’s, Sprint, the University of Phoenix, Royal Caribbean, Anheuser-Busch and Ameriprise. In terms of the studios, Paramount, Weinstein Company and Universal won’t have movie ads. Disney, who gets discounted rate advertising from ABC, »

- DOMINIC PATTEN

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