20 February 2013 4:21 PM, PST | The Wrap | See recent The Wrap news »

Lauren Zalaznick has made her first major hire in her new role driving innovation at NBCU, bringing in A&E distribution executive Lori Conkling to be a senior strategist in charge of digital monetization, TheWrap has learned. "Lori is a key hire for the company's newly dedicated effort to drive growth through monetization of our innovative content across all platforms in new and transformative ways," Zalaznick said in a statement obtained by TheWrap. Conkling, right, has been tasked with developing what NBCU is calling "an actionable business strategy for NBCU's new and existing digital businesses, »

- Sharon Waxman

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