Paramount Pictures and WWE today announced a promotional partnership to support Paramount’s upcoming feature film releases, G.I. Joe: Retaliation and Pain & Gain. The cross-platform partnership includes integration opportunities on WWE programming as well as appearances by film star and WWE Champion Dwayne “The Rock®” Johnson on Monday Night Raw® and WrestleMania® 29. In addition to storyline integration on its TV broadcasts, WWE will utilize all of its assets, including live events, digital and social media to promote the films and engage millions of fans each week.
G.I. Joe: Retaliation was a co-presenting partner of Sunday’s Elimination Chamber with integration during the pay-per-view as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on USA Network, leading up to the film’s release on March 29.
In the sequel to the 2009 release of G.I. Joe: The Rise Of Cobra, which grossed more than $300 million worldwide, »
- Michelle McCue
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