19 February 2013 11:14 AM, PST | The Hollywood Reporter | See recent The Hollywood Reporter news »

As Hollywood embraces social media to market its products, a New York-based indie distributor has decided to put an entire film on the newest social app. Oscilloscope Pictures will on Tuesday afternoon release its new apocalyptic comedy It's a Disaster on the Twitter-owned app Vine, which allows users to post six-second videos that play in a loop -- a marriage of YouTube and GIFs. The app, which was released on January 24, is currently the 74th most popular in the iTunes store; Facebook, by contrast, is 60. Film Review: It's A Disaster The Todd Berger-directed film stars

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