19 February 2013 8:58 AM, PST | Access Hollywood | See recent Access Hollywood news »

The CW launches its show-within-a-show -- "Cult" -- tonight, starring "The Vampire Diaries" alum Matt Davis as a journalist investigating the disturbing disappearance of his brother.

Very quickly, Matt's character, Jeff, finds out that his brother was involved with a shadowy group of fans obsessed with a popular television program, which coincidentally, is also called "Cult."

"It was a great opportunity because they had just written Alaric off [of 'The Vampire ...

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