18 February 2013 3:31 AM, PST | Digital Spy | See recent Digital Spy - TV news news »

Sony Music UK chairman and CEO Nick Gatfield has admitted the label has relied on The X Factor too much over the past few years.

The music boss confessed that, although the talent show is a great process for signing new talent, the label failed to put further efforts into developing artists outside the show.

"My mandate from my boss was, 'We've got to turn the UK back into a domestic repertoire powerhouse'," Gatfield told Cbi.

"It had lost its way in terms of domestic A&R. We also needed to become a strong exporter of talent and fuel the Sony machine globally with British talent."

Gatfield explained that Sony has become over-reliant on its joint venture with Simon Cowell's Syco, which has launched the global careers of Leona Lewis, One Direction, Cher Lloyd and Olly Murs.

"Every one of our competitors would want the platform that The X Factor delivers, »

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