16 February 2013 4:09 PM, PST | The Guardian - TV News | See recent The Guardian - TV News news »

The corporation needs a thorough overhaul to boost morale and adapt to a changing world

Five months after the shambles of Jimmy Savile, the great BBC fightback begins. Last week, the new BBC's incoming director general, Lord Hall, made the first of his management changes. Here was a signal of intent. A head of news becomes head of radio. A director of communications will leave later this year. And, most eye-catching of all, a former Labour secretary of state for culture (and thus the BBC) is hired to lead the corporation's campaign for a new royal charter come 2016.

James Purnell as "director, strategy and digital" will be charged with masterminding its renewal. No past political allegiances are deemed relevant by Hall. Why should they be when Purnell's ultimate boss is a former chairman of the Conservative party? But on a salary nearly touching £300,000 – so that two prime ministers equal one Purnell? »

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