11 February 2013 4:08 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Film awards event draws biggest TV audience for a decade, but Jeremy Piven drama attracts more viewers

BBC1's coverage of the 2013 Bafta film awards enjoyed its biggest audience for a decade on Sunday, but was still not enough to beat ITV1's Mr Selfridge.

The Bafta film awards averaged 5.4 million viewers, a 23.9% share, between 9pm and 11pm on BBC1 on Sunday, up from 5.3 million last year, 5.2 million in 2011 and a lowly 3.6 million in 2010.

But it was not enough to topple ITV's Jeremy Piven drama Mr Selfridge, watched by 6 million viewers, a 23.3% share, between 9pm and 10pm.

The film awards event has been steadily growing its audience in recent years when it has been broadcast as a single programme solely on BBC1.

In 2009 its coverage was split between BBC1 and BBC2, and in previous years it has been interrupted by the BBC News.

Sunday's audience was its biggest since 2003 when »

- John Plunkett

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