In the wake of a highly successful - not so secret, apparently - test screening, Legendary/Warner Bros. have issued the following press release about merchandising for Guillermo del Toro's Pacific Rim. The bottom line? Expect lots of merch, but somehow, I think they're missing out by not providing the ladies with a real doll version of Charlie Hunnam.
Legendary Entertainment announced today wide-reaching licensing partnerships tied to one of the biggest motion picture events of the summer, Warner Bros. Pictures and Legendary Pictures Pacific Rim, directed by acclaimed filmmaker Guillermo del Toro. Legendary has secured a strong list of major licensees in all key categories in advance of Toy Fair, February 10-13 in New York. Legendary has also released exclusive images of the Jaeger toys available now on Facebook.
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