8 February 2013 1:04 PM, PST | Deadline Hollywood | See recent Deadline Hollywood news »

Friday 12:25 Pm Update: With Winter Storm Nemo starting to rage over the East Coast, these early numbers could change. Especially because more and more movie theaters are closing throughout the Northeast. The Designated Market Areas (DMAs) that are going to be impacted represent approximately 10% of the marketplace, with the NY Dma accounting for 7+%. But matinee trends with noon averages are showing very strong numbers for Universal frenemies comedy Identity Thief >(originally 3,141 theaters) with fantastic box office in the center of the country. But “it’s going to be very very hard to stick to these predictions,” a studio exec tells me. Right now the Melissa McCarthy-Jason Bateman comedy has the potential to gross $10+M for Friday for a $30+M weekend. That’s 1/3 better than Hollywood predicted even without the storm. Also overperforming despite the storm is the Open Roads/Steven Soderbergh crime thriller Side Effects  (originally 2,605 theaters »


- NIKKI FINKE, Editor in Chief

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